Insights Audience Perception – Focus Group
How do promotion and presentation shape audience’s expectations?
This moderated focus group offers a space for open dialogue between filmmakers and selected viewers, analyzing not only the films themselves but also promotional materials such as trailers, posters, synopses, and others. The goal is to move beyond simple feedback toward a deeper understanding of audience perception, misinterpretations, and the emotional or thematic elements that resonate with different viewer profiles. Filmmakers will gain practical insights into how to better frame and communicate their work, as well as how to improve their marketing strategies for greater impact of their films.
Lecturer: Lucia Dubravay Trautenberger
Lucia is based in Bratislava, Slovakia and studied Cultural Management. She has a background in translation and journalism, and has led several international cultural projects. Previously, she served as Executive Director of the Biennial of Animation Bratislava. Lucia is one of the co-founders and owners of Bear With Me Distribution, where she also serves as Managing Director and Head of Sales and International Distribution. In addition, she manages multiple European projects focused on culture, creative industries, and democracy.
The project is co-financed by the governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.
Date: 2025. június 2. 12:00
Location: Puskin, Amarcord
90 minutes
